The preparation works for the installation of 3rd converting line Futura (Italy) are in progress at the new plant of Arkhbum Tissue Group LLC (Vorsino industrial park, Kaluga region, part of Pulp Mill Holding). The toilet paper and paper towels under own brand Soffione will be produced on this line.
Currently, the capacity of the two existing converting lines is more than 600 mln standard toilet rolls per year.
The product portfolio of the Arkhbum Tissue Group includes six Soffione positions (two-layer and three-layer toilet papers, various types of paper towels), which are successfully sold throughout the European and Eastern parts of Russia in chain stores, including online markets.
According to Aleksandr Sherbina, First Deputy Director and Commercial Director of Arkhbum Tissue Group LLC, the company intends to increase its share on the Russian market of pulp sanitary tissue products up to 10% just by installing a third converting line for the production of sanitary tissue products.
At the same time, the company is actively developing an investment program aimed also at satisfying the rapidly growing demand in the HoReCa segment (catering and hotel business).