Vladimir Krupchak “New self-presentation of the company is intended to enhance its value”

06 sep 2018

“Arkhangelsk PPM”, JSC has launched a new corporate website on a domestic platform “Bitricks”.

The mill’s site contains more than 30 pages, 20 of which are unique and contain fully updated information. In regards to content the site was overwritten completely especially new classified columns and forward integration with social networks were added.

As Mrs.Natalia Klark, Chief Marketing Officer of “APPM”, JSC, told that the company held an integrated audit of content and structure of corporate website in 2017. As a result the recommendations were developed and based on them the new structure of website, data presentation and functions were prepared and content was significantly revised.   “The updated website of APPM demonstrates a clear structure, easy search and quick access to required information, high level of usability. It has to become a complete solution for further re-design of subsidiary enterprises’ websites with the single content structure, functions and visual solution” – said CMO of the mill.

The company “Artikul Media” was working on the updating of website of “Arkhangelsk PPM”, JSC and it has prepared 3 variants of updated website, detailed technical specification and design layouts of all pages. Finally, the concept was chosen which is the most suitable not only for the company’s mission but also for company’s new development job. Design and user interface, from one side, corresponds to modern principles of web-design and it reflects the nature of mill with its almost 80-years history and rich traditions from the other side.

Mr. Vladimir Krupchak, member of the Board of Directors of “Arkhangelsk PPM”, emphasized that the decision on the need to update the corporate site was taken after the approval of main directions of a new mill’s strategy: business synergy, efficiency improving through the introduction of BAT and ecology. "The updated site should unify our many thousands of employees. In addition, the new self-presentation of the company is intended to enhance its value, - says Vladimir Krupchak. - In general, the updated site of APPM is now more suited to the tasks set by the mill's shareholders and of course it reflects the company's team values."​