Arkhangelsk PPM JSC becomes the general partner of WWF Russia Earth Overshoot Day 2021. This day occurs when the resources that the planet can recreate in a year run out, and we begin to live on debt, using all natural services on credit. This year it is on July 29.
As a part of the campaign “Earth Overshoot Day 2021”, WWF Russia tells about the responsible supply chains, helping to understand why some goods are labeled as responsibly produced, while others are considered to be damaging to nature. The slogan of this year's campaign is "Follow the signs: choose the right way!". In order to reduce our ecological footprint and postpone the Earth Overshoot Day, manufacturers, suppliers and consumers need to take responsibility for all stages of product production: extraction of raw materials; production and packaging; transportation and distribution; use by the end consumer; disposal and recycling. These five stages create the goods supply chain. This chain is considered as responsible only if the requirements for reducing the negative impact on the environment and labor protection are met at each stage.
"This is not the first time when Arkhangelsk PPM has supported the Earth Overshoot Day campaign; it is becoming a good tradition. We are glad that Arkhangelsk PPM joined us, because the mill pays much attention to the responsibility of its supply chain and continues to set goals to reduce its negative impact on the environment," - says Irina Vorobyeva, Director of Corporate Relations and Supporters of WWF-Russia.
For many years, APPM has been following the ecological vector in its work and introducing tools to reduce GHG emissions. Since 2004 the company has implemented the environmental management system (ISO 14 001), it developed and implemented the procedure of GHG emissions monitoring in 2006. In 2021, the United Nations Department has classified Arkhangelsk PPM's environmental program as one of the world's best practices to achieve sustainable development goals.
In addition, Rosprirodnadzor (the Federal Oversight Service for Natural Resource Use) issued an Integrated Environmental Permit (IEP) for 7 years to APPM. The document contains a complete list of mandatory environmental requirements for a particular enterprise.
"The receipt of the IER will help to the planned implementation of the organizational and technical measures aimed at the integrated reduction of the load to the environment and optimization of control, - says Vladimir Krupchak, Investment Director of Pulp Mill Holding. - The presence of the IEP will require from APPM a more responsible attitude towards environmental issues. I also would like to note that receiving IER right now is a positive result as the procedure of IER applications consideration is new and there is not much experience among Russian enterprises that could be acquainted with it".
This is not the first year when APPM cooperates with WWF Russia and supports the Fund's activities. The Dvinsko-Pinezhskiy Forest Reserve of regional significance with the area of 300.4 thousand hectares was created with the assistance of APPM in 2019. The forest reserve was created based on an agreement to refuse from the valuable forests logging between the Arkhangelsk PPM and other timber companies that lease forests in the Dvinsko-Pinezhskiy interfluve area, WWF Russia and other environmental organizations.
WWF Russia has developed a test in order to help all those who have decided to follow the conscious consumption and understand the subject of responsible supply chains: walking along the supply chain, the user has to make a choice and his goal is to build the right route. As a result, the test and the infographic will allow the user to see at what stage of the supply chain he becomes involved as a buyer and what he can influence.