On 15th of June, 2020 the Russian Association of Communication Directors and Corporate Publishing (AKRM) announced the results of TOP-COMM VII All-Russian Rating of Directors and Departments of Corporate Communications and Corporate Affairs (https://corpmedia.ru/rating/results/reyting-2020/).
Among its main target is the identification and public recognition of the successful industry professionals and determination of the best companies in Russia in the field of corporate communications and corporate affairs. Arkhangelsk Pulp and Paper Mill JSC became the only company in the Russian timber industry that was included in the TOP-100 companies in this field (76th position)
Based on the results of the vote, the Corporate Communications Department of the Arkhangelsk PPM JSC was also included in the list of the 100 best in Russia (59th position).
Milena Avada, the Corporate Communications Director of the Arkhangelsk PPM, was among the TOP-100 best directors for corporate communications and corporate affairs in Russia (82nd position).
The representative of the Arkhangelsk PPM also became one of the 100 best professionals in Russia (72nd position) in the rating "For the Most Effective Work in the Field of Company External Communications in Russia".
The software and mathematical model to perform the rating are provided by the Russian company Smart Generation. Twenty percent of the total amount of points is determined using the original model for assessing the communication efficiency and media activity of each nominee, which was specially created by Ex Libris with the participation of Brand Analytics – the partners of the TOP-COMM rating.
“The main difference between TOP-COMM and all other ratings is that the participant scores points individually, consistently answering the questions of the questionary, covering all aspects of professional activity. This allows to rate the participants based on primary data,” - said Igor Ignatiev, the President of AKMR. “The results of TOP-COMM allow us to take a look at the work of professional communicators from the side and create additional incentives for the participants for the professional improvement.”