The Soffione brand (Arkhbum Tissue Group Ltd) has released three-layer paper towels with the fragrance of fresh pastries Dolce Gusto in the format of 2 rolls in a package to the Russian market for the first time. The new idea is based on the same values as the previous ones - hygiene, convenience, versatility and comfort.

According to the company, innovation is one of the key strategic priorities of Arkhbum Tissue Group and its business model. They are based on market trends, consumer preferences and new technologies. The fragrance of fresh pastries for Dolce Gusto paper towels is specially selected by Russian perfumers not only to create comfort and mood. The new product under the Soffione brand is significantly expanding life hacks when using paper towels (laundry sachets, cosmetic napkins, etc.).

Arkhbum Tissue Group emphasized that such a technological solution is as safe as possible for health, since the fragrance is applied to the inner surface of the cardboard sleeve and does not come into contact with the paper itself, which means that it does not give the perfume composition to dishes. In addition, the Company is using primary fiber (high-quality pure cellulose raw material produced at the main enterprise of Arkhangelsk Pulp and Paper Mill), which is the hygienic material of the future. To be suitable for use or contact with food, secondary fiber requires effective cleaning, whereas primary fiber is more suitable for hygienic purposes.

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Arkhbum Tissue Group Ltd (IE Vorsino located in Kaluga region) is the largest investment project of APPM. Its cost is estimated at more than 30 billion rubles.

Currently, the Company markets its products throughout Russia, CIS countries and Europe under its own brand name Soffione.